Marketing plan johnson johnson essay

The company is quite popular in the world due to its huge sales of children healthcare, women healthcare, skin care, along with many other pharmaceutical products and general public products. It has enough funds to look after its regular operations to increase its products and services to its customers. It is also working towards identifying global issues faced by the people and to provide a solution to improve their way of living. It should also consider on that section that gives it the most profit.

Marketing plan johnson johnson essay

This is because these two companies invest in new plants and development of new products and their increase in the assets indicates they are willing to win the current competitive market characteristics. Especially, JNJ has invested in bio-technology recently according to its company report. In the future, price of raw materials will be higher than current price and the market will be more competitive, so the two companies' investment plans are good to keep staying the strong position in the market.

However, Takeda will be in trouble if the company will not do something special like the two companies. I recommend the company to invest on development of new different products such as healthcare products due to its strong reputation as medical manufacturing companies. Because of Takeda's lack of investment plan for the future market, I justified my investment assumptions as follows.

The strength of Dell is cost efficiency. Dell's marketing method, direct to customer business model, is very unique. Dell does not have inventory, BTO style Built to order.

Dell starts building up the PC after orders from customers, so the Dell can provide their products with cheaper price.

In addition, Dell can customize their products as customer's request. This unique style differentiates from other competitors and the reason why Dell can keep their sales top-class in the world. The weakness of Dell is that Dell is not protected patent or copyright technology, so the other competitors of Dell can share its technology.

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This weakness can be defeated to the strengths of Dell and they depend on their component supplier. The opportunities of selling Dell products are lot.

In developed countries, most people have to own their computer. Especially, business people real time information and they have to work with PC.

The demand of PC is higher and that will increase. On the other hand, in most developing countries, people do not use PC. However, the demand of PC will be increased in these areas. Moreover the network of Dell is very broad over the world.

In the world the number of PC user increase and exceed 1 billion by The threat is competitors which sell their product cheaper price. The HP and Acer sold their product with cheaper price.

HP has similar strength with Dell. Dell has sold their product cheaper price but Dell cannot keep their price cheaper. The other competitor will emerge like Acer and HP because of higher demand of PC in developing country.

Dell has unique sold method and it makes their products price cheaper but the environment of PC companies, components and competitors, is tough competition. Actually, Dell's revenue is lower than analyst expectation.

This is not Dell's problem. Other environment affects Dell's sales. That is why Dell's growth rate will be declined. In addition, the price of Dell's product will be higher, so the profits will be also decreased.

Economic Factors

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About this resource This Business essay was submitted to us by a student in order to help you with your studies.Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.

Johnson and Johnson (JNJ) is an international American company which manufactures medical and healthcare products for consumers and pharmaceutical and medical devices and diagnostic products.

The company was found in , and the company has more than subsidiary companies in 57 countries and its products are sold more than countries. Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium..

Digital marketing's development since the s and s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing.

Marketing plan johnson johnson essay

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The free US Politics research paper (Lyndon B. Sep 3, Most of the different and various marketing definitions available in the literature tend to put customer into focus: "Marketing is the delivery of customer satisfaction as a profit" (Kotler et al, ); "Marketing is the management process for identifying, anticipating and satisfying customer requirements profitability" (Charter et al, ).

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